在西安这座“美食之都”
想要一站式吃遍陕西
沉浸式领略中国
非物质文化遗产的魅力
有一处打卡地不可错过
西安发布
“This is XI'AN”
双语栏目
2026年全新系列
"Meet You in Xi'an"
（在西安街头遇见你）
邀你走进城市特色街区
与世界一起发现
西安的独特魅力
第4期，邀请你来到
永兴坊
Yongxing Fang
永兴坊位于西安城墙中山门，这里是唐代长安一百零八坊之一，更是名相魏征府邸旧址。青石板路、仿古坊肆，盛唐街坊的模样与现代繁华的大都市融合得恰到好处，传统底蕴与市井烟火也在这里完美重叠。
Yongxing Fang sits at Zhongshan Gate of Xi'an City Wall. Back in the Tang Dynasty of Chang'an, it was one among the 108 lanes, and even the former site of famous prime minister Wei Zheng's residence. The bluestone paths and ancient-style shops perfectly blend with the bustling metropolis, making the tradition mix with everyday liveliness.
不用跑遍陕西！在这纵横交错的特色街区里，关中、陕南、陕北的特色风味与文化全都有！咥美食、看非遗、买文创，一站式打卡三秦文化，太好逛了！
No need to travel all over Shaanxi! This themed block has all the unique flavors and cultures from Guanzhong, southern, and northern Shaanxi! Take a bite, watch the show, and shop around, this place is so much fun to explore the Shaanxi culture.
作为全国首个陕西非遗文化主题街区，永兴坊规划关中巷、陕南街、陕北里、手工作坊街等八大街区，还打造了陕西戏曲非遗博物馆、陕西曲艺体验馆、文化中心等特色区域。
As China's first intangible cultural heritage-themed block, Yongxing Fang features 8 districts, including Guanzhong Alley, Shannan Street, Shanbei Street, and Handicraft Workshop Street, as well as distinctive spots such as the Shaanxi Opera Intangible Cultural Heritage Museum, Shaanxi Traditional Opera Experience Hall, and the Cultural Center.
街区内150余家商户，集结了陕西11地市、107区县的美食与文化，肉夹馍、秦镇米皮、白火石汆汤、子长煎饼、兴平辣子、biangbiang面等非遗美食飘香街巷，华阴老腔、华县皮影、秦腔、陕北说书等50余项非遗技艺轮番上演……中华优秀传统文化在这里变成了可看、可尝、可玩的鲜活体验。
Over 150 shops bring together the cuisine and cultures from 11 cities and 107 counties across Shaanxi. The smells of intangible cultural heritage delicacies like roujiamo, Qinzhen rice noodles, baihuo stone soup, Zichang pancakes, Xingping chili, and biangbiang noodles fill the streets, with more than 50 intangible cultural heritage performances such as Huayin Old Opera, Huaxian Shadow Puppetry, Qinqiang Opera, and Northern Shaanxi Storytelling performed one after another... Here, China's fine traditional culture can be seen, tasted, and enjoyed.
历经十二年发展，如今的永兴坊早已不止于逛吃。沉浸式演艺、二十四节气民俗活动、非遗研学体验等常态化举办，在“挖掘、传承、创新、再造”的实践中，让传统文化真正走进日常、活在当下，成为西安面向世界的文化名片。
After twelve years' development, Yongxing Fang isn't just an "eating and shopping" spot anymore. Immersive shows, folk activities of the 24 solar terms, and intangible cultural heritage study trips are held regularly. Through the practice of "exploration, inheritance, innovation, and recreation", traditional culture has truly entered daily life and thrived in the present, making it a cultural card from Xi'an to the world.
开业至今，永兴坊已接待海内外游客超7000万人次，食客遍布全球50多个国家和地区。常来的朋友一定见过，不少海外游客在这里学用筷子、品尝陕味，遇上传统节日，还会一起包饺子、包粽子、剪窗花、学秦腔、写毛笔字，沉浸式感受中国文化。现在，永兴坊还是中国华侨国际文化交流基地，架起了陕西与世界对话的桥梁。
Since its opening, Yongxing Fang has welcomed over 70 million visitors from home and abroad, with customers coming from over 50 countries and regions worldwide. Regular visitors must have seen many international tourists tasting Shaanxi flavors with chopsticks. During traditional festivals, we would also make dumplings, zongzi, cut paper-cuttings, learn Qinqiang Opera, and write calligraphy together. Everyone is immersed in the Chinese culture. Currently, Yongxing Fang also serves as the China Overseas Chinese International Cultural Exchange Base, linking Shaanxi to the world.
2019年，永兴坊还发起成立陕西非物质文化遗产产业联盟，始终以非遗为核心，坚守传承中华优秀传统文化。同时紧跟时代，用数字化、国际化的视角，讲述着鲜活生动的西安故事，让更多海内外朋友读懂了千年古都的文化底蕴，品尝到了独属于这座城市的烟火与风味。
In 2019, Yongxing Fang initiated and founded Shaanxi Intangible Cultural Heritage Industry Alliance, which takes intangible cultural heritage as the core to pass down China's fine traditional culture. At the same time, it keeps up with the times. With a digital and international perspective, it vividly tells Xi'an's stories to guests from home and abroad, allowing everyone to understand the cultural heritage of this ancient capital.
一口美食品三秦，一场非遗赏千年！“五一”假期马上就要到了，欢迎你来到西安，也欢迎你踏入这座藏在城墙下的“非遗文化乐园”！
One bite of local snacks captures the essence of Shaanxi! International Labour Day is around the corner. Welcome to Xi'an and step into this intangible cultural heritage paradise hidden beneath the city wall.
监制：刘振 李明真｜策划/统筹：陈克 赵曦｜摄像/剪辑：周伟｜出镜：革欣妤｜翻译：徐雨飞｜摄影/航拍支持：朱军强 白阳 浩轩｜美术：钟佳慧｜本期鸣谢：新城区委宣传部 永兴坊｜编辑：党美容 廖辉丨校对：张立 | 审核：程渭 韩东辰丨出品：西安发布This is Xi'an工作室