现象背后的本质，关于iPhone16PM热评背后的秘密探寻

映入眼帘的一则帖子就是“一万块的iPhone16PM京东评论100万+太吓人了”，虽然在本座的潜意识里感觉这就是水军或者键盘侠在肆虐，不过关于这些层面东西本着一向单纯与纯粹的我虽然心中知道，但基本不太去思考其中的原因，为什么呢？因为在我看来“自己喜欢的手机”，这些客观滑稽的现象根本没有什么必要去在意。

※因为这些都是无聊人所做出的无聊事

①现象背后的本质，关于iPhone16PM热评背后的秘密探寻

可以说只要你稍微看一眼某东“在我眼里叫狗东”的iPhone16PM商品页面就会知道100万评论不假，而从表面上看或许是消费者对苹果手机的喜欢与反馈，但是如果透过现象看本质的话，这背后确实反映的“需求、想法，甚至是品牌的花头精”，总之很复杂，我跟你讲，苹果的火爆一直都是一个谜

因为手机是一个工具，所以这里肯定是要先从需求上看，现在的人对手机已经不仅仅是为了满足某种基础通讯需求为主要想法了，相对更多在偏于自我表达，社交认同“而我个人认为苹果手机为什么能火爆？”完全就是一种所谓社交上能取得良好的认同感，这是关键！

一个很明显且常态的例子，那就是最初苹果手机刚刚火爆的时候，是否存在这样的现很多人直接因为“咬一口苹果的LOGO而不惜一切代价买”，这种疯狂劲头为了什么？真的是手机上的一切体验？我看不见得，而是一种“在意别人对自己的看法”。

因此，在我看来尽管iPhone16PM的价格确实万元，但是得益于人性的需求，我个人认为必火，因为每个人都希望“自己比别人差”用这样的思维来体会就没什么问题，而花万元左右买一台手机能简单的实现，为什么还要想复杂的事情？

②必然性与偶然性，说真的iPhone16PM背后到底热销和热评有什么秘密？

关于这个问题，如果你跟我谈苹果手机有什么创新思维，我直接告诉你“就算太阳从北边出来，谈创新也不可能是苹果”在乔布斯死后，库克的苹果就只有保家，而没有创新，但是为什么这种没有创新的品牌依然会热销和热评，一方面就是前面说的“人性的基本需求，关于这个需求，国产品牌是无法实现的”

另一方面就是苹果的IOS操作系统的所谓封闭确实让品牌有了很讨巧的好处，要知道一个封闭让多少人出现不想尝鲜新产品的心思，再说了封闭系统背后难道苹果手机就没有优势了吗？显然肯定是有的，在我之前的几期就告诉大家了“当前能主攻“用”的品牌或许就是苹果”，而如果谈起国产品牌主攻“用”，那么毫无疑问是小米，因为小米品牌的“功能俱全”优势讲实话一辈子不可能改变，因此苹果手机抓住了手机的重要字眼“用”，自然再次起到了第二层效果的“讨巧”。

※但是如果你跟我谈苹果手机的硬件、配置和拍照，我直接跟你讲“苹果手机谈不动”因为它的思维讲实话很固化，你想想一个思维固化和思维死板的品牌，怎么可能在体验上玩起花样？如果你认为“黑”那么就“黑”吧，反正我跟你讲“本座只说真话，不可能奉承任何一个品牌”。

反正，一个总结，iPhone16PM 达到 100 万评论肯定是真实的，但是背后的原因确实多种多样的，不过如果让本座以简单的两个字总结

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