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情绪旅游，一种以情感体验为核心的旅行模式，与传统的景点观光不同，它更注重游客的心理需求和情感释放。在快节奏的现代生活中，Z世代面临着工作、生活和社交的巨大压力，旅行成为了他们逃离喧嚣、恢复平衡、寻找内心平静的重要途径。因此，情绪旅游的核心不在于景点或目的地，而在于能够触发游客情绪共鸣的情境和体验。这种旅游方式的核心特征体现在两个方面：一是满足“情绪价值”，二是提供“个性化”的定制服务。这两者的结合使得旅游不再是标准化的产品，而是与旅游群体的情感和心理需求紧密相连的深度体验。
Emotional tourism, a travel mode with emotional experience as the core, is different from traditional scenic spot sightseeing and pays more attention to tourists' psychological needs and emotional release. In the fast-paced modern life, Gen Z faces great pressure to work, live and socialize, and travel has become an important way for them to escape the hustle and bustle, restore balance and find inner peace. Therefore, the core of emotional tourism is not the attractions or destinations, but the situations and experiences that can trigger the emotional resonance of tourists. The core characteristics of this kind of tourism are reflected in two aspects: one is to meet the "emotional value", and the other is to provide "personalized" customized services. The combination of the two makes travel no longer a standardized product, but a deep experience closely linked to the emotional and psychological needs of the tourist community.
无论是通过新颖的“反向旅游”方式去寻找冷门景点，还是通过“Citywalk”这种结合沉浸式体验的方式去探索城市的独特魅力，情绪旅游都在不断推动文旅产业从物质消费向精神消费的转变，Z世代游客偏好那些能提供情感慰藉的目的地。这些地方包括海滩、山林、温泉等自然景观，以及具有疗愈效果的度假村和冥想中心。这种旅游形式不仅限于休闲度假，更是一种情感释放和心理重塑的过程。通过亲近自然、享受宁静环境、参与冥想和瑜伽等活动，游客能够暂时摆脱忙碌的工作与生活，找回内心的平静与安宁。例如，“反向旅游”、“围炉煮茶”和“Citywalk”等现象正是这种趋势的体现。情绪旅游的核心在于满足个人的情感需求，帮助他们从日常压力中获得短暂的逃离与舒适。
Whether it is to find unpopular attractions through novel "reverse tourism" or to explore the unique charm of cities through "Citywalk", a combination of immersive experience, emotional tourism is constantly promoting the transformation of cultural tourism industry from material consumption to spiritual consumption, and Generation Z tourists prefer destinations that can provide emotional comfort. These places include natural landscapes such as beaches, mountains and hot springs, as well as resorts and meditation centers with healing properties. This form of tourism is not only limited to leisure vacation, but also a process of emotional release and psychological remodeling. By being close to nature, enjoying a peaceful environment, engaging in activities such as meditation and yoga, visitors can temporarily escape from busy work and life and find inner peace and tranquility. For example, phenomena such as "reverse tourism", "making tea around the stove" and "Citywalk" are examples of this trend. The core of emotional tourism is to meet the emotional needs of individuals and help them get a short escape and comfort from daily stress.
一、云上草原 · 1168星空酒店
RESIDENTIAL DESIGN
在江浙沪度假圈中，安吉云上草原无疑是最炙手可热的热门度假胜地。这里坐拥高山草原、云海星空和悬崖游乐等超全网红游乐设施，吃住玩都在自然之中，让大人和孩子都能尽享乐趣，一站式配备了雪场、温泉、嬉雪乐园和度假酒店，简直是江浙沪滑雪度假的天花板。酒店整体设计思路围绕星空主题，完美复刻了八大行星独特的色彩与肌理，创造了八栋充满想象力的星系主题空间。当游客毫无防备地踏入酒店大堂时，仿佛瞬间从远古穿越至未来。流线型的空间布局、弧形光带以及智能星空灯共同营造出一种令人震撼的外太空氛围。
In the holiday circle of Jiangsu, Zhejiang and Shanghai, Anji Yunshang Grassland is undoubtedly the most popular and popular resort. There are alpine grasslands, clouds, starry sky and cliff rides and other super network red amusement facilities, eating, living and playing in nature, so that adults and children can enjoy the fun, one-stop equipped with snow, hot springs, snow park and resort hotels, is simply the ceiling of Jiangsu, Zhejiang and Shanghai ski vacation. The overall design of the hotel revolves around the theme of starry sky, perfectly recreating the unique colors and textures of the eight planets, creating eight imaginative galaxy themed Spaces. When visitors step into the hotel lobby unsuspecting, it is as if they have instantly traveled from ancient times to the future. The streamlined space layout, curved light bands and smart star lights together create a stunning atmosphere in outer space.
酒店外部设计以自然生态为灵感，采用茅草屋顶与木屋外观，树洞式的入口设计，完美融合于周围的绿色环境之中，让人仿佛步入了大自然的怀抱。进入大堂，仿佛穿越到宇宙星云之间，每一步都踏在银河星空之上。一整面超大全景落地窗，白天引入明媚阳光，尽览远山云海；夜晚则通过情景化灯光模拟宇宙星系，营造出梦幻般的氛围。餐厅采用侏罗纪世界风格，历经风霜的仿岩石铺地与巨大的仿古榕树相得益彰，枝繁叶茂间透出一丝野性的风情。
The exterior design of the hotel is inspired by the natural ecology, using the appearance of thatched roof and wooden house, and the entrance design of tree hole style, perfectly integrated into the surrounding green environment, making people feel like stepping into the embrace of nature. Entering the lobby, it is as if you are crossing between cosmic nebulae, stepping on the galactic stars with every step. A whole side of large panoramic Windows, during the day to introduce bright sunshine, panoramic mountains and clouds; At night, situational lights simulate the universe and galaxies, creating a dreamlike atmosphere. The restaurant adopts the style of Jurassic World, the weathered imitation rock floor and the huge imitation ancient banyan tree complement each other, and the branches reveal a hint of wild atmosphere.
二、室内美学
RESIDENTIAL DESIGN
最引人注目的是，这家酒店以星空为主题，巧妙选取了太阳系中八颗富有美好寓意的行星，精准再现了它们独特的色彩与质感。通过这一创意，酒店设计出了八个充满想象力的星系主题房间，每个星系代表一种风格，几乎完美地复制了行星的自然风貌。入住其中，仿佛已经实现了火星移民的梦想，给人一种超脱尘世的感觉。
The most striking thing is that this hotel takes the starry sky as the theme, cleverly selected eight planets in the solar system with beautiful connotations, accurately reproduced their unique colors and textures. Through this idea, the hotel has designed eight imaginative galaxy-themed rooms, each representing a style that almost perfectly replicates the natural appearance of the planet. Staying in it, as if you have realized the dream of Martian immigrants, giving people a sense of detachment from the world.
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