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Laowaijie, or foreigners' street, at 731 Hongxu Road in Minhang District, is a kaleidoscope of restaurants and bars assuming exotic appearances and serving food with international flavors.
The 24,000-square-meter "Food United Nations" has experienced two-time sector renovations and is becoming an innovative street block noted for those new-consumption lifestyles it has created. It is a place where young people can frequent its pet park, craft beer tavern, immersive theater and other venues.
The street had its official opening in April 2002.
Previously, it was the Hongmei Road Leisure Street, an embryo of the "Food United Nations" laurel it has earned today. Back in those days, the street not only gathered six major Chinese cuisines, but was also a cluster of themed eateries and bars serving Japanese, Thai, Indian, Indonesian, Iranian, Mexican, American, German, Spanish, Belgian and Greek food.
It quickly gained Internet fame and was named a national AAA tourist venue in 2012.
The Laowaijie park morphed from an old Woolen Sweater Factory in October 2005. It was designated as an art industrial park.
In 2019 fierce commercial competition forced the park to undergo an expansion and renovation.
After a renewal of investment, the street grew by two thirds of its original scale. The original wall that separated the park from the street was dismantled. The street is now connected to the park, which breathes new life into the neighborhood.
The food is still good. The street is also empowered by a healthy "front-store-back-factory" mode, in which venues such as The Boxx, a comedy entertainment venue, and a pet park, help create new lifestyles and bring in customers.
"Quite a few of our store owners chose Laowaijie after they were recommended here by our former tenants. The trust strengthens our determination to offer better service and business environment for the block. We'll plan more activities to help attract more customers for them," said Zhang Gangyun, head of Laowaijie Hengchang Investment Co.
“老外街国际文创生活园”，坐落于闵行区虹许路731号，坐拥文创区与街区两大区域。占地2.4万平方米的“美食联合国 ”经历了两次大规模的改造，正在成为一个以创造新消费生活方式而闻名的创新型街区。不仅为市民和游客提供了品尝世界美食的绝佳去处，更是年轻人打卡潮流基站、宠物公园、精酿酒馆、沉浸式剧场等多元业态的理想场所。
自2002年4月开业以来，老外街便以其深厚的历史底蕴，成为沪上一道独具风情的风景线。
老外街的前身——虹梅休闲街，开创了沪上首个将各国风味餐馆浓缩于一街的经营模式。那时，老外街不仅是中餐六大菜系的汇聚之地，更有来自日本、泰国、印度、印尼、伊朗、墨西哥、美国、德国、西班牙、比利时、希腊等14个国家的主题餐厅和酒吧，迅速成为声名远扬的“网红街”，并于2012年荣获国家3A级旅游景区的美誉。
2005年10月，艺术产业园区的种子在这里播下，西郊鑫桥创意产业园应运而生。
2019年，西郊鑫桥创意产业园的原合同期满。此时，商业竞争愈发激烈，同类型商业项目如雨后春笋般涌现。面对业态相对单一的挑战，鑫桥产业园亟需一场扩容与升级的变革。
经过重新招商和升级改造。扩容后的“老外街”，占地面积超过24000平方米，规模扩大了三分之二，封闭的围墙全部打开，通过文创区与街区的完美融合，赋予了文创园全新的生命力。
老外街在保持其“好吃”特色的同时，以“前店后厂”的创新生态模式，增添了“好玩”与“好看”的新元素，成为一个集餐饮、零售、文创办公于一体的开放式国际文创生活园。
“我们致力于为商家提供一站式、全方位的服务。商家一旦入驻，无论遇到任何问题，我们都会及时提供必要的支持与协助。”红春资产经营管理有限公司经济部副部长陈文军说。
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Source: SHINE
Edited by XuPeixin
Reviewed by Fang Jialu，Yao Yiying，Liu Kenbo