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干邑品牌 Hardy 重新设计了 Legend 1863 干邑的包装
In a bid to lessen the environmental impact of its packaging, French Cognac house Hardy has revisited the design of its Legend 1863 Cognac, first launched in 2017. The new packaging features materials including 100% recycled paper and bio-sourced PP. The brand also gave a revamp to its Fier & Hardy range.
为了减少包装对环境的影响，法国干邑品牌 Hardy 重新审视了 2017 年首次推出的 Legend 1863 干邑的设计。新包装采用的材料包括 100% 再生纸和生物源 PP。该品牌还对其 Fier & Hardy 系列进行了改造。
Named for the year when the house of Hardy was founded, Legend 1863 is one of the brand's emblematic cognacs having undergone a redesign in line with the maison's sustainable development strategy. The redesign is a nod to French culture with its tricolor illustrations.
Legend 1863 以 Hardy 品牌创立年份命名，是该品牌的标志性干邑之一，经过重新设计，符合该品牌的可持续发展战略。重新设计通过三色插图向法国文化致敬。
The bespoke made-in France bottle (Saverglass) has kept its original distinctive features: a tapered silhouette flanked by deeply faceted shoulders, with the brand's rooster emblem engraved on the facing. Looking to source locally, the newly designed label is printed by Cognac-based supplier Nacara. Both front and back labels are printed on 100% recycled FSC stock and applied to the glass with solvent-free glue. The paper is left uncolored save for the lettering and logo, printed using what are described as sustainable inks. The touches of gold hot stamping were removed.
定制的法国制造瓶子（Saverglass）保留了其原有的独特特征：锥形轮廓，两侧是深切面的肩部，正面刻有该品牌的公鸡标志。新设计的标签寻求本地采购，由干邑供应商 Nacara 印刷。正面和背面标签均印在 100% 回收 FSC 原料上，并使用无溶剂胶粘在玻璃上。除了文字和徽标外，纸张未着色，并使用所谓的可持续墨水印刷。去除了金色烫印的痕迹。
瓶子上贴有 100% 再生纸标签 ©Hardy
Horizon Mineral, a recycled plastic stopper (Bouchage Delage) with bio-sourced PP head tops the bottle. The pearl-colored stopper is injected with chalk fillers and is covered with an aluminum capsule (Relcap) in an off-white hue.
Horizon Mineral 是一种再生塑料塞（Bouchage Delage），瓶顶带有生物来源的 PP 头。珍珠色的塞子注入了粉笔填料，并覆盖着灰白色的铝质胶囊 (Relcap)。
带有法式风情的过去时代设计
A bygone era design with a French twist
对于二次包装，该品牌选择了颜色的变化——从深紫色演变为灰白色——以及新的设计。盒子 (TPG) 由未层压的 FSC 再生纸制成，饰有法国国旗颜色的多种不同字体的品牌名称。 DS Smith 提供了纸板运输箱。
For the secondary packaging, the brand opted for a change of color–evolving from dark purple to off-white–and a new design. Made from unlaminated, FSC recycled paper, the box (TPG) is decorated with the brand name in a number of different fonts in the colors of the French flag. DS Smith supplied the cardboard shipping cartons.
盒子由回收纸板制成，饰有彩色印刷图案 ©Hardy
The Hardy Legend 1863 is an eaux-de-vie blending Petit Champagne, Fins Bois and Borderies up to 12 years old and aged in Limousin oak barrels. The new design cognac launched in 2024, and retails for €50.
Hardy Legend 1863 是一款由小香槟、Fins Bois 和 Borderies 混合而成的生命之水，陈酿时间长达 12 年，并在利穆赞橡木桶中陈酿。新设计的干邑白兰地于 2024 年推出，零售价为 50 欧元。
Fier & Hardy 产品组合
Fier & Hardy portfolio
该品牌还重新设计了 Fier & Hardy 系列干邑白兰地，其中一款参加了去年的 Formes de Luxe Awards 大奖。据玻璃制造商称，该系列的 0.7 升瓶子 (Saverglass) 经过重新设计，重量从之前的 850 克增至 700 克，从而节省了约 18 吨玻璃。作为重新设计的一部分，还包括由 100% 再生纸和木塞制成的标签。折叠盒采用 FSC Mix 纸板（DS Smith）制成，饰有胶印、哑光和亮光清漆、木纹和压花。
The brand has also redesigned its Fier & Hardy range of Cognacs, one of which competed in last year’s edition of the Formes de Luxe Awards. The 0,7l bottles for the range (Saverglass) were redesigned to weigh 700g, versus the 850g previously, enabling to save around 18 tons of glass, according to the glassmaker. Labels made from 100% recycled paper and a wood stopper were also included as a part of the redesign. The folding box is made using FSC Mix cardboard (DS Smith), decorated with offset printing, matte and glossy varnish, graining and embossing.
Fier & Hardy 系列有灯瓶 ©Hardy
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