11月是所有卖家冲刺年终旺季的刺激战场，而从感恩节开始的购物周则是欧美消费者最疯狂的购物时刻。因此关于感恩节营销，卖家要做的不仅仅是传达品牌温度和感恩之情，更要为即将开启的大促进行引流，吸引消费者对促销活动的关注。
➤ 感恩节创意营销有哪些？
如果有美国客户，不妨在这个重要的节日里，送点更有意义的祝福：
1、写一封创意且难忘的邮件：
切记一定不要套模板，有针对性一点，最好再精心规划一下邮寄的排版。
①在邮件里加入不一样的节日元素：比如醒目的节日祝福语、可爱的火鸡头戴礼帽，旁边是醒目的折扣信息。整封邮件布局简洁、富有喜感！
②在邮件里加入引起购买的促销元素：整体背景贴合感恩节情节，以刺激视觉的红色和黄色为主，辅以“SALES”的字样和CTA按钮，喜庆促销谁不爱！
③在邮件中加入温情元素：以相处过程中感动的小事为切入点表达感谢，往往更能引起客户的好感，而这种好感带给企业的是更长远的销售。
2、通过WhatsApp或全球电话问候：
给客人打电话致以节日问候是一种老式但诚挚的做法，老派的客人也许会很欣赏。而即时聊天工具可以让你的问候更“个人”一点，更贴心一点。
Wish you a wonderful Thanksgiving!
Happy Thanksgiving day!
Warm wishes at Thanksgiving.
Thanksgiving wishes for you and your family.
Our first Thanksgiving should be our best.
3、花心思送个小礼物
我们可以根据客户的喜好、需求在这个节日送上一份贴心的小礼物，比如一件孩子喜欢的小玩具、客户喜欢的书籍等等；
如果是新客户，不了解对方的喜好也没有关系，可以在亚马逊购买电子卡，绝对经济实用；
或者送一些中国特色的小礼物，赠送时需注意不要忘记在把礼品精心包装之后，附上购物小票，帮主人解决后续问题，并不是告诉朋友送的礼物有多贵重，而是在所送的礼物出现故障的时候，也同时提供了保修的凭证。
4、拍个有意思的祝福视频
很多人对Youtobe、抖音等短视频爱不释手，所以我们也可以来一段！用自己的照片或者动员全公司的员工录制一段客户的专属祝福视频，绝对会给买家留下深刻的印象。
5、记得在Facebook等社交平台上po祝福
如果公司或个人经营者社交媒体账号，也可以配合图文向客人道谢。比较合适的平台有Instagram（感恩节期间最火的社交媒体平台，很多美国人都会在Instagram上po感恩节家宴，记得点赞、评论）、Facebook和LinkedIn。
6、试着把感恩节变成感恩周
在感恩节这一周，可以在官方或者社媒上每天发布一些跟感恩节有关的帖子，用Canva和Pixlr等工具制作一些生动的图片，图文并茂地展示你的内容 。
7、尽早开始黑色星期五促销
可从感恩节开始，提前进入黑色星期五促销活动宣传期！随着越来越多的品牌越来越早地开始黑色星期五促销，这个数字很可能还会上升，抢占先机很重要！
8、提供有用的旅游小贴士
根据美国交通运输部的统计，感恩节是一年中的旅游旺季之一。为你的客户提供一些有用的旅游小贴士，并在感恩节当周的推文中分享他们的旅游经历。
➤ 适合商务的感恩节邮件模板：
【感恩合作系列1】
Dear Mr. xxx,
How are you?
It’s the Thanksgiving day in America, but I’d like to “borrow ” it and take this opportunity to express my gratitude to you.
Thank you for your interest in our products and support to us in the past, and we expect your future support as well :-) We’d love to offer you good products and service always.
Wish your business be more and more prosperous!
Thanks and best regards
【感恩合作系列2】
Dear Mr. xxx,
Thank you for choosing us among thousands of suppliers!
On the occasion of Thanksgiving, let's thank you for your precious support in the past year. For our future cooperation, we will make every effort to provide the best quality products and the most sincere service.
Warm wishes,
With thanks
【借此寄送小礼物~】
Dear Miss. xxx,
First of all, I wish you and your family Thanksgiving come soon!
Thank you for meeting this year, so that we have a happy cooperation and win-win!
Take this important holiday and send some small gifts with Chinese characteristics. I hope you like it!
We look forward to joining hands with you on a new journey~
Happy holidays!
Kind regards…
【借此展示新品~】
Dear Miss. xxx,
Thanksgiving is a traditional virtue of the Chinese nation! We believe that as long as the heart is always grateful, everything will be as the heart wishes!
In this beautiful day, please allow me to share another joy! In order to thank our old customers, our company is now launching a number of new products with more affordable prices. You can consider booking some in advance! The opportunity is rare, the discount is no longer, and a small gift is attached. I wish you and your family a happy Thanksgiving!
Respectfully …
【借此寄送新品样品~】
Dear Mr. xxx，
We are already updating our online catalog http://www.xxxxxxxxx.com Now it covers the latest new products, which are now on the market.
We believe you will find some attractive new products in our product line. When Thanksgiving is coming, we send some samples and gifts. If you are interested, remember to contact us at any time!
Happy holidays to you and your family again！
Best regards
【借此年终冲刺催单】
Honey***
On this important holiday, first of all, I wish you a happy Thanksgiving.
Time flies. It's coming to the end of the year! As you know, we will have the Lunar New Year holiday at the end of January. Every year, the logistics company will complete the delivery 15-20 days before the holiday. Therefore, we can't transport the goods to the port for about a month. Therefore, we recommend that you place an order as soon as possible
We look forward to your early reply.
Best regards
对外贸人来说，每个全球节日都是把握订单的大好机遇。只有抓住机会，提前准备，才能占尽先机！感恩节后面，还有黑五、圣诞等重大节日，别坐等了，赶紧行动起来吧！
----公众号：外贸ZHONG