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小贴士：
这篇文章讲的是消费者购买会员的习惯，内容挺有意思的
上期翻译答案
The pledge languished, but Shinzo Abe, after becoming prime minister in 2012, prominentlyresuscitatedit as part of an economic agenda that he said would make women “shine.”
尽管这一承诺并未取得进展，但安倍晋三在2012年担任首相后曾郑重其事地再度做出承诺，并将其作为其所谓让女性“发光”的经济议程的一部分。
1.pledge: a serious promise
2.languish: to become weaker or fail to make progress
3.resuscitate: to make sb start breathing again or become conscious again after they have almost died
《本期内容》
导读
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在新冠病毒疫情之前，我们可能会把购买的东西放在超市的篮子里。如今，我们更倾向于在线把东西加到电子购物车中。视频网站会员、网购会员、音乐软件会员等等，“订阅经济”并不是新出现的消费趋势，但在疫情期间出现了增长势头。你买了多少种会员呢？
双语阅读
More than 80 per cent of British households have signed up to at least one regular subscription, up from 65 per cent a year ago, according to a report last week from Barclaycard Payments, which processes around half of the UK’s credit and debit card transactions.Heraldingthe emergence of “super subscribers”, a poll of 2,000 consumers found the average cost of maintaining their subscription addictions has hit nearly £52 per month, or £620 per year — an increase of 12 per cent from a year ago.
“巴克莱卡支付”上周发布的一份报告显示，超80%的英国家庭至少有一项定期订阅服务，而一年前这一比例为65%。“巴克莱卡支付”处理着英国约一半的信用卡和借记卡交易。翻译划线句，长按文末小程序码打卡，答案下期公布~
Businesses obviously value therecurring revenuesrolling in from all of these subscriptions, but from a personal finance point of view, it could easily add up to an overspending disaster. You may well be thinking of thinning down your subs list, but as I’ve been finding out, it’s no longer as simple as going through your direct debits. How do these differ from a direct debit? Instead of entering your bank details to set up an agreement, you simplypunchin your card number on a retailer’s website and (perhaps unwittingly) give permission for recurring payments to be taken.
显然，企业看重从这些订阅中不断创造的经常性收入，但从个人财务的角度来看，这很容易导致超支惨剧的发生。你可能正在考虑减少订阅成本，但正如我所发现的那样，这不再是简单的直接扣款。订阅与直接扣款有什么不同?订阅不用输入银行信息达成协议，你只需在零售商的网站上输入你的卡号，(也许是无意中）然后允许网站反复定期扣款。
Whether you value what you’re paying for is a separate question. Unwrapped magazines orstaleartisanal bread are an undeniable clue (at least gin doesn’t go off!) but digital services are less visible and easy to forget about. The “subscriptions” tab inside the App store on your smartphone will reveal any you’ve taken out — and what you’ll be charged to renew when the time comes.
你是否珍视你花钱购买的东西是另一个问题。打开的杂志或发霉的手工面包都是无法否认的证据（起码杜松子酒不会变质！），但数字服务并不那么明显，也很容易被忘记。你智能手机上应用商店里的“订阅”标签会显示你订阅的所有东西，以及到期时需要续费的项目。
So have we passed “peaksubscription” or will the trend leach into new areas? A poll of 5,000 Stripe customers across Europe showed nearly one in five would be open to receiving beauty products, clothes or toiletries on a monthly basis, with younger consumers much more likely to sign up. However, Stripe’s business users say their customers are more likely to subscribe if they know they can easily pause or stop a recurring order.
那么，“订阅巅峰”时期是否已经过去？还是这一趋势会渗透到新的领域?对Stripe在欧洲的5000名客户展开的调查显示，近五分之一的客户愿意每月接受美容产品、服饰或洗浴用品的内容订阅，更年轻的用户更有可能订阅。然而，Stripe的企业用户表示，如果客户们知道可以很容易地暂停或停止续费，他们更有可能选择订阅。
Sadly, this flexible approach has yet to become the norm. If you’re minded to review your own subscription addiction, you may well find that signing off is much harder than signing up.
遗憾的是，这种灵活的方法尚未成为规范。如果你想回顾一下自己订阅成瘾的情况，你可能会发现取消订阅比订阅难得多。
本文节选自：Financial Times（金融时报）
发布时间：2021.08.12
作者：Claer Barrett
原文标题：How’s your subscription addiction?
词汇积累
1.herald
英 /ˈherəld/ 美 /ˈherəld/
v.预示……的来临；宣布，通报；公开称赞
n.预兆；报信者；先驱
2.punch
英 /pʌntʃ/ 美 /pʌntʃ/
n.冲压机；打洞器；钻孔机
vt.开洞；以拳重击
3.stale
英 /steɪl/ 美 /steɪl/
adj.陈腐的；不新鲜的
vi.变陈旧；撒尿；变得不新鲜
n.尿
4.peak
英 /piːk/ 美 /piːk/
n.山峰；最高点；顶点；帽舌
vi.消瘦；到达最高点；变憔悴
vt.使达到最高点；使竖起
adj.最高的；最大值的
词组搭配
1.recurring revenues 经常性收入
写作句总结
Sadly, this flexible approach has yet to become the norm.
结构: Sadly, … has yet to become the norm.
遗憾的是，…尚未形成规范
例句: Sadly, the efficient system against rumors has yet to become the norm.
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