报告目录：
一、中国化妆品行业发展背景分析
化妆品分类
中国化妆品行业发展历程
中国化妆品行业发展驱动力：政策规范
中国化妆品行业经济发展驱动力：国民收入
中国化妆品行业经济发展驱动力：商品零售值
中国化妆品行业社会发展驱动力：男颜经济
中国化妆品行业技术发展驱动力：直播模式
中国化妆品行业技术发展驱动力：成分迭代
中国化妆品行业投融资数据监测：投融资规模
中国化妆品企业注册概况
二、中国化妆品行业核心数据分析
中国化妆品行业市场规模分析
中国护肤品行业市场规模分析
中国彩妆行业市场规模分析
中国抗衰老市场规模
中国化妆品专利数量
中国化妆品产业链
中国化妆品产业图谱
中国化妆品主要品牌电商销售情况分析（一）
中国化妆品主要品牌电商销售情况分析（二）
中国化妆品主要品牌电商销售情况分析（三）
三、中国消费者化妆品消费行为数据分析
中国消费者化妆品月均消费调查
中国消费者化妆品月均消费性别对比调查
中国消费者化妆品信息渠道调查
中国消费者化妆品购买渠道调查
中国消费者购买化妆品的考虑因素调查
中国消费者购买化妆品关注的主要成分
中国化妆品品牌购买频率变化调查
中国化妆品消费者购买国货化妆品品牌的主要原因
文化自信促进国产化妆品品牌崛起
儿童化妆品消费者选择儿童护肤品时的考量因素
儿童化妆品消费者选择儿童化妆品的品牌
中国消费者对“儿童化妆”标签产品的态度调查
银发族群体化妆品消费者面临的皮肤问题
银发族群体购买化妆品的类型
银发族群体对化妆品的期望需求
中国消费者使用化妆品的问题调查
中国消费者对化妆品行业发展的期待调查
中国消费者常用护肤品品类调查
中国消费者护肤品使用诉求调查
中国消费者彩妆使用频率调查
中国消费者常用彩妆品类调查
中国消费者常用彩妆场合调查
四、中国年轻群体消费行为洞察
年轻消费群体成为消费潮流主力
新青年对“兴趣消费”的感知
新青年消费诉求：“生活质量”和“社交”
新青年兴趣消费支出占月支出三成内居多
兴趣消费了解渠道：从宣传强延续到产生消费
兴趣消费购买渠道：线上线下两手抓
产品颜值映射精神追求
新青年对「联名IP」的产品有更高的青睐度
新青年对「好用」的产品有更高的青睐度
新青年对「简约」与「国潮」风青睐度较高
超八成新青年消费者可接受产品一定程度的溢价
五、中国化妆品行业发展趋势分析
中国化妆品行业发展趋势（一）
中国化妆品行业发展趋势（二）
图表目录：
图表1. 2023-2024年中国化妆品行业部分重点政策
图表2. 1978-2023年中国居民人均消费支出与人均可支配收入
图表3. 2001-2023年中国化妆品类商品零售值
图表4. 2016-2023年中国男性护肤品市场规模
图表5. 2023年1-6月男士护理产品销售额排行
图表6. 生物科技在化妆品行业的应用典例
图表7. 2007-2024年中国化妆品行业投融资规模
图表8. 2016-2023年中国化妆品行业新增企业数量
图表9. 2015-2025年中国化妆品行业市场规模及预测
图表10. 2015-2025年中国护肤品行业市场规模及预测
图表11. 2015-2025年中国彩妆行业市场规模及预测
图表12. 中国消费者开始关注抗衰老信息的年龄
图表13. 2018-2027年中国抗衰老市场规模及预测
图表14. 2014-2023年中国化妆品专利注册数量
图表15. 2023-2024 年天猫大促护肤品品牌排名
图表16. 2023-2024 年抖音大促护肤品品牌排名
图表17. 2024 年天猫 618 护肤品类品牌榜
图表18. 2024 年抖音 618 护肤品类品牌榜
图表19. 中国消费者化妆品月均消费调查
图表20. 中国消费者化妆品月均消费性别对比调查
图表21. 中国消费者化妆品信息渠道调查
图表22. 中国消费者化妆品购买渠道调查
图表23. 中国消费者购买化妆品的考虑因素调查
图表24. 中国消费者购买化妆品关注的主要产品成分
图表25. 中国化妆品品牌购买频率变化调查
图表26. 中国化妆品消费者购买国货化妆品品牌的主要原因
图表27. 中国化妆品消费者对文化自信影响国产化妆品的态度调查
图表28. 儿童化妆品消费者选择儿童护肤品时的考量因素
图表29. 儿童化妆品消费者选择儿童化妆品的品牌
图表30. 中国化妆品消费者对“儿童化妆”标签产品的态度调查
图表31. 银发族群体化妆品消费者面临的皮肤问题
图表32. 银发族群体购买化妆产品的主要类型
图表33. 银发族群体对化妆品的期望需求
图表34. 中国消费者使用化妆品的主要问题调查
图表35. 中国消费者对化妆品行业发展的期待调查
图表36. 中国消费者常用护肤品品类调查
图表37. 中国消费者护肤品使用诉求调查
图表38. 中国消费者彩妆使用频率调查
图表39. 中国消费者常用彩妆品类调查
图表40. 中国消费者常用彩妆场合与主要原因调查
图表41. 中国年轻消费群体数量及特点
图表42. 中国新青年消费类型占有率
图表43. 中国新青年对“兴趣消费”的理解
图表44. 中国新青年日常消费诉求
图表45. 中国新青年消费者每月兴趣消费频率
图表46. 中国新青年消费者中不同群体每月兴趣消费支出占比
图表47. 新青年消费者获取心仪产品信息的主要渠道
图表48. 新青年消费者购买兴趣产品的主要渠道
图表49. 中国新青年消费者购买高颜值生活日用品的原因
图表50. 中国新青年消费者选择购买IP联名款的生活日用品的原因
图表51. 中国新青年消费者对生活必需品和非生活必需品消费最关注因素TOP 10对比
图表52. 中国新青年消费者对生活日用品的风格偏好
图表53. 中国新青年消费者对产品溢价消费的态度
图表54. 中国新青年消费者对百元以下的产品溢价比例的接受度
Figure 1. Some key policies of China's cosmetics industry from 2023 to 2024
Figure 2. Per Capita Consumption Expenditure and Per Capita Disposable Income of Chinese Residents from 1978 to 2023
Figure 3. Retail Value of Cosmetics Products in China from 2001 to 2023
Figure 4. Market Size of Chinese Men’s Skincare Products from 2016 to 2023
Figure 5. Sales ranking of Men's care products from January to June 2023
Figure 6. Examples of the Application of Biotechnology in Cosmetics Industry
Figure 7. Investment and Financing Scale of China's Cosmetics Industry from 2007 to 2024
Figure 8. Number of New Enterprises in China's Cosmetics Industry from 2016 to 2023
Figure 9. Scale and Forecast of China's Cosmetics Industry from 2015 to 2025
Figure 10. Scale and Forecast of China's Skincare Products Industry from 2015 to 2025
Figure 11. Scale and Forecast of China's Makeup Products Industry from 2015 to 2025
Figure 12. Chinese consumers are beginning to pay attention to the age of anti-aging messages
Figure 13. Scale and forecast of anti-aging market in China from 2018 to 2027
Figure 14. Number of cosmetics patent registrations in China from 2014 to 2023
Figure 15. Tmall promote skin care products brand ranking from 2023 to 2024
Figure 16. Tiktok promote skin care brand ranking from 2023 to 2024
Figure 17. Tmall 618 skincare brand list in 2024
Figure 18. Tiktok 618 skin care brand list in 2024
Figure 19. Survey on Average Monthly Consumption of Consumers’ Cosmetics in China
Figure 20. Gender Comparison Survey on the Monthly Average Consumption of Cosmetics in China
Figure 21. Survey on the Information Channels of Cosmetics of Consumers in China
Figure 22. Survey on the Buying Channels of Cosmetics of Consumers in China
Figure 23. Survey on Consumers' Considerations of Buying Cosmetics in China
Figure 24. Chinese consumers pay attention to the main product ingredients when purchasing cosmetics
Figure 25. Survey on the Changes in Purchase Frequency of Cosmetics Brands in China
Figure 26. The main reason why Chinese cosmetics consumers buy domestic cosmetics brands
Figure 27. A survey of Chinese cosmetics consumers' attitude towards the influence of cultural confidence on domestic cosmetics
Figure 28. Considerations for children's cosmetics consumers when choosing children's skin care products
Figure 29. Considerations for children's cosmetics consumers when choosing children's skin care products
Figure 30. Survey of Chinese cosmetics consumers' attitude towards products labeled "children's cosmetics"
Figure 31. Skin problems faced by cosmetic consumers of silver hair group
Figure 32. The main type of makeup products purchased by the silver-haired group
Figure 33. Silver group's expectation and demand for cosmetics
Figure 34. Survey on the main Problems of Chinese Consumers Using Cosmetics
Figure 35. Survey on Chinese Consumers' Expectations for Cosmetics Industry
Figure 36. Survey on Commonly Used Skin Care Products of Chinese Consumers
Figure 37. Survey on the Purpose of Chinese Consumers Using Skin Care Products
Figure 38. Survey on the Frequency of Use of Color Cosmetics by Chinese Consumers
Figure 39. Survey of Color Cosmetics Commonly Used by Chinese Consumers
Figure 40. Survey of Chinese Consumers' Most Frequent Makeup Occasions and Main Purposes
Figure 41. The number and characteristics of young consumer groups in China
Figure 42. The share of new youth consumption types in China
Figure 43. Understanding of "Interest Consumption" among Chinese New Youth
Figure 44. Daily Consumption Demands of Chinese New Youth
Figure 45. Frequency of China New Youth Consumers Spend each month
Figure 46. Proportion of Monthly Consumer Spending on Products of Different Consumer Groups
Figure 47. The main channels for new young consumers to obtain information on their desired products
Figure 48. The main channels for new young consumers to purchase products of interest
Figure 49. Reasons for Chinese New Youth Consumers to Purchase High Beauty Daily Necessities
Figure 50. The Reasons Why Consumers Choose to Buy Daily Necessities with IP Joint Name
Figure 51. Comparison of TOP10 Factors that Consumers Pay Most Attention to the Consumption of Necessities and Non-necessities
Figure 52. Chinese New Youth Consumers' Style Preferences for Daily Necessities
Figure 53. Consumers’Attitude toward Premium Consumption of Products
Figure 54. The acceptance of product premium ratios below 100 yuan by Chinese new young consumers