“ 年轻而活泼的葡萄酒 ”- La Famille K
La Famille K 是一款全新的有机博若莱葡萄酒，FutureBrand 为 La Famille K 打造了具有现代风格的品牌标识和包装，精致而轻松的设计体现了酒庄创始人年轻家族的个性，同时也向博若莱葡萄酒的传统致敬。
FutureBrand creates modern and joyful brand identity and packaging for La Famille K: a new organic and sustainable Beaujolais wine - Sophisticated yet light-hearted designs reflect the personalities of the young family who have founded the Domaine whilst paying homage to the heritage of Beaujolais wines.
博若莱葡萄酒的声誉好坏参半，而 FutureBrand 就需要克服这一障碍，既要传递 La Famille K 葡萄酒的高品质，又要忠实于 La Famille K 的谦虚抱负：生产有机的、可持续的优质葡萄酒。而另一个挑战在于要创造一个强烈又富有创意的设计，既要体现家庭的精神和个性，又要尊重博若莱葡萄酒和产区的古老风土。
Beaujolais wines can suffer a mixed reputation and FutureBrand needed to overcome this obstacle by conveying the high quality of La Famille K wines whilst staying true to La Famille K’s humble ambition: to produce organic and sustainable fine wines that are desirable and affordable for all. A further challenge lay in creating a strong and original design that reflected the spirit and personality of the family whilst respecting the rich and old terroir of the Beaujolais wines and region.
为了设计出具有现代感和令人耳目一新的标签和包装，同时又忠于博若莱葡萄酒的传统，FutureBrand 为 La Famille K 设计了一个家族徽章。这个徽章-徽章中的K-营造了当代的传统感，同时每瓶酒的顶部都有不同的变化，这些变化代表着不同的家庭成员。
In order to produce modern and refreshing labelling and packaging, whilst remaining loyal to the heritage of Beaujolais wines, FutureBrand designed a family crest for La Famille K. This crest - a K within a coat of arms - creates a contemporary sense of heritage around the wine and each bottle has its own variation on the crest depending on which family member the wine represents.
此外，标签抽象的“K”可以分为三个设计部分：
- 纯色彩的部分代表着葡萄的成熟度，同时也象征着家庭成员中不同的年纪；
- 左边部分用来表达品味葡萄酒的感官，代表着这种酒的灵感来源于家庭成员；
- 带插图的部分传达了家庭成员在酿造葡萄酒中展现的精神。
Furthermore, the K inthe crest of all the labels is used to divide the crest design into three sections:
· a coloured section to indicate the maturity of the wine in harmony with the maturity of the family member it represents;
· a section to express one of the senses used to drink wine which is reminiscent of the family member the wine is inspired by;
· a section with anillustrated picture to convey the spirit of the family member embodied in the wine.
La Famille K 的 Benoit Merchier 评论道:“FutureBrand 在尊重和尊崇博若莱葡萄酒传统的同时，巧妙地抓住了我们品牌和家族年轻和活泼的本质。”
Benoit Merchier at La Famille K commented, “FutureBrand has expertly captured the young and playful nature of our brand and family whilst respecting and paying homage to the heritage of Beaujolais wines.”
——